“THE MEDIA IS THE MESSAGE”

The article comprehensively summarizes McLuhan’s views on the media itself and the content it carries and analyzes the ‘the medium’ in a broad sense. At the same time provide diversity example about it such as list light bulb is the medium which with no context but also make sense for human.

“CHILDREN SPEND UP TO 10 HOURS A DAY ‘MINDLESSLY SWIPING’ THEIR MOBILES, STUDY FINDS”

The research list a good example of the attitude for medium in today’s society. For example, the human still cares about the context of the media but ignore the importance of the media itself. The researchers argues the people spend more time to get information but forget the reason why we created it. So it makes a contribution when we need to talk about Marshall McLuhan’s theory still useful in modern life.

“MARSHALL MCLUHAN’S HOT AND COOL”

This blog has a very clear definition of ‘cool’ medium and ‘hot’ medium. It uses the word “level of interaction and participation’’ to distinguished the difference and lists some corresponding examples to make us get specific understanding about the media.

Eudaimonia, 2016, The Medium is the Message by Marshall McLuhan, Available from:https://medium.com/@obtaineudaimonia/the-medium-is-the-message-by- marshall-mcluhan-8b5d0a9d426b. [ 27 April 2019]

Hunt, A. (2014). Marshall McLuhan, what were you doing, Christian Research Journal, volume 34, number 06 (2011). Available from: https://www.equip.org/article/marshall-mcluhan-doin/ [ 27 April 2019]

Hot and Cool, 2018, MARSHALL MCLUHAN’S HOT AND COOL, [Blog] The Media Student Blog. Available from: https://themediastudentsblog.wordpress.com/2018/02/03/marshall- mcluhans-hot-and-cool [ 27 April 2019]

Hymas, C. 2018, Children spend up to 10 hours a day ‘mindlessly swiping’ their mobiles, study finds. Available from:https://www.telegraph.co.uk/ news/2018/06/29/children-spendup-10-hours-day-mindlessly-swipingtheir- mobiles/ [ 27 April 2019]

McLuhan, A. 2016, The Meaning of ‘Medium’ is the Message. Available from: https://medium.freecodecamp.org/the-meaning-of-medium-is-the- message-9bbe732869a7.[ 27 April 2019]

McLuhan, M. 1964, Understanding Media, Available from: https:// livinginternet.com/i/ii_mcluhan.htm. [ 27 April 2019]

Wikipedia, 2019, The medium is the message, Available from: https:// en.wikipedia.org/wiki/The_medium_is_the_message [27 April 2019]

The development of society and the needs of commerce creative different types of the media. In modern society, people more focus on the information of the media such as we spending times on Facebook, WhatsApp and so on. But here is the interest thing that we are more keen on communicate online instead of face to face. Especially for the teenagers, Charles argued that the teenagers spend more than 12 hours on the social media, they use movies and games and so on to enrich their life, therefore, they prefer to make new friends on the internet rather than in the real life. The increasing media make us get less interaction with others. Finally, fewer interactions lead to conflicts between family and social communication. Therefore, Marshall McLuhan theory still useful in today’s life because we need to get a comprehensive understanding of the media and then we can make use of it.

“The medium is the message’’

The medium is the message is the word that Marshall McLuhan refers in the book which called The Extensions of Man. The word emphasizes the importance of the media in the relationship between the content and the media itself. As for Marshall, media is more important than the extent because it makes good control of the scale and formal for the human’s behavior. In other words, the medium and it’s context makes two different roles in transfer the information to others, the first one is transferring the information which happened in the world and the next one is shaping the form of human association. (McLuhan, 1964)

“The global village”

Marshall McLuhan was one of the first people who promoted nation of the global village and was considered as an influence, and huge effect on social society. His whole concepts changed the recognised by everyone for the media, technology, and communications in his era. As the name goes on, the global village is a concept where people worldwide can communicate with each other. In 1926, Nicolas Tesla also argued that the media will strengthen the link of human in the worldwide and gradually get the people to communicate, see and listen to each other even though they live in different parts of the world.

‘Hot’ and ‘cool’ media.

Marshall McLuhan divides the media into two parts which called ‘hot’ and ‘cold’ media. The two types of media were distinguished by the level of interaction and participation. ‘hot’ media is a feeling of the human, it takes less interaction from the user and always provides certain resources at a certain time. (such as movies, when we watch movies, we prefer to know the content instead of interaction with them). In contrast, ‘Cool’ media prefer to get more interaction with the audience and then make the audience get a clear understanding of the media. (such as comic books).

Marshall McLuhan is a Canadian philosopher that graduated from the University of Manitoba and the University of Cambridge, then became a teacher in USA and Canada. He is one of the few people who studied media theory in the early days and he predicted the invention of the World Wide Web. (Eudaimonia, 2016) The major achievements of his life include three points which refer to create the expression of the word “the medium is the message’’ “the global village’’ and make a clear distinguish about the ‘hot’ and ‘cool’ media.

Marshall McLuhan

      

             Every medium was created by different need and one of the most common characteristics is to use different ways to attract audiences. In fact, most of us just focus on the information and lose the medium recognition itself. Now let’s learn what Marshall McLuhan opinion on the medium is about and the achievement of his whole life.