Part 6 Annotated Bibliography

“THE MEDIA IS THE MESSAGE”

The article comprehensively summarizes McLuhan’s views on the media itself and the content it carries and analyzes the ‘the medium’ in a broad sense. At the same time provide diversity example about it such as list light bulb is the medium which with no context but also make sense for human.

“CHILDREN SPEND UP TO 10 HOURS A DAY ‘MINDLESSLY SWIPING’ THEIR MOBILES, STUDY FINDS”

The research list a good example of the attitude for medium in today’s society. For example, the human still cares about the context of the media but ignore the importance of the media itself. The researchers argues the people spend more time to get information but forget the reason why we created it. So it makes a contribution when we need to talk about Marshall McLuhan’s theory still useful in modern life.

“MARSHALL MCLUHAN’S HOT AND COOL”

This blog has a very clear definition of ‘cool’ medium and ‘hot’ medium. It uses the word “level of interaction and participation’’ to distinguished the difference and lists some corresponding examples to make us get specific understanding about the media.