Part 2 Introduction of the life and achievements

Marshall McLuhan is a Canadian philosopher that graduated from the University of Manitoba and the University of Cambridge, then became a teacher in USA and Canada. He is one of the few people who studied media theory in the early days and he predicted the invention of the World Wide Web. (Eudaimonia, 2016) The major achievements of his life include three points which refer to create the expression of the word “the medium is the message’’ “the global village’’ and make a clear distinguish about the ‘hot’ and ‘cool’ media.